23 FITCLUB
23 Fitclub is a premium boutique fitness gym in Bellevue where exclusive personal training and expert coaching converge. At 23 Fitclub, we empower our members to transcend their physical and mental limits, reaching unprecedented athletic heights.
When the owner and head trainer envisioned the future of 23 Fitclub, they sought a comprehensive brand identity to encapsulate their vision. I took the reins and crafted a new brand identity, including a distinctive logo, a dynamic website, and impactful print deliverables. The result is a cohesive and compelling representation that aligns seamlessly with the ethos of 23 Fitclub.
23 Fitclub.com
DISCIPLINES: Strategy / Identity / Digital / Print / Environment
Challenge
Nestled in the vibrant heart of Bellevue, 23 Fitclub is on an exciting growth trajectory. The owner aspired to encapsulate the essence of the location and the sophistication of a boutique gym in the brand's identity. The logo on the left was the initial design, while the one on the right represents the refined result of our collaborative efforts.
I aimed to create a logo that exudes strength and boldness while incorporating a touch of corporate elegance. The evolution from the previous design to the current one reflects our commitment to achieving a distinctive and impactful visual identity for 23 Fitclub.
Competitive Analysis & Inspiration
I did a comparison of well known gyms in the area to understand 23 Fitclub’s direct competition. Looking through the examples we gained a better idea of how 23 Fitclub can stand out. I also pulled a lot of inspiration from vintage Bruce Lee posters.
